Resources
We love working with clients that are as savvy and knowledgable as we are. Our "Resources" section is an ever-growing collection of brand-marketing articles, reviews and helpful information.
&cetera - Our Newsletter for Friends and Clients
- May, 2007 - Web Site Best Practices, part 1
Look-and-feel, navigation, visual hierarchy, writing web copy - June, 2007 - Web Site Best Practices, part 2
Building differentiation and sales messaging - July, 2007 - Web Site Best Practices, part 3
Building a search-engine friendly web site
Articles and Reports
- Sacramento Web Site Effectiveness Study (PDF, 256K)
We conducted a study of web sites from over 200 Sacramento-area business leaders. Here's what we found. - 10 Best-Practice Essentials for Your Next Web Redesign (PDF, 79K)
How do you judge whether your site is doing its job? We've identified ten general best practices that can help you increase the effectiveness of your next web site, regardless of your industry.
Monthly Newsletter
Our monthly newsletter contains useful information for business professionals looking to increase their brand power and marketing effectiveness. You can sign up for free using the form below.
Sacramento Web Site Effectiveness Study
Study Results PDF (256K)
10 Web Best Practices PDF (79K)
Raw Aggregate Data PDF (113K)