At Brand, Etc. we're passionate about helping you create a brand for your company or product that's meaningful to your customers, and consistently conveyed throughout your communications. This doesn't have to be a luxury affordable only to large companies; with our flexible approach and lean operational style, we're helping mid-size companies reap the benefits of consistent brand-building communications.
How Brand Etc. can help your company stand out:
- Generate a higher rate of return on your marketing investment with a clear, branded message that's consistent across all customer touch points.
- Create a meaningful foundation for your sales efforts that is memorable and embraced by customers and employees.
- Drive your sales faster and accelerate early-stage product lifecycles through focused communications.
- Avoid "patchwork" marketing
- Augment your staff capabilities with the resources and specialized skills you need, when you need them
Recent News & Information:
- Sacramento Web Site Effectiveness Study (PDF, 256K)
We conducted a study of web sites from over 200 Sacramento-area business leaders. Here's what we found. - 10 Best-Practice Essentials for Your Next Web Redesign (PDF, 79K)
How do you judge whether your site is doing its job? We've identified ten general best practices that can help you increase the effectiveness of your next web site, regardless of your industry. - May, 2007 Newsletter - Web Site Best Practices, part 1
Look-and-feel, navigation, visual hierarchy, writing web copy - June, 2007 Newsletter - Web Site Best Practices, part 2
Building differentiation and sales messaging - July, 2007 Newsletter - Web Site Best Practices, part 3
Building a search-engine friendly web site
Our Three-Tiered, Brand-Focused Approach:
Sacramento Web Site Effectiveness Study
Study Results PDF (256K)
10 Web Best Practices PDF (79K)
Raw Aggregate Data PDF (113K)
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